In this modern technology era, the robust evolution of the Internet has created unlimited powerful resources to trigger other activities to establish. One of those activities that goes hand in hand with the technology revolution is the diversification of online marketing. As the traditional marketing practices have gradually overhauled, the start of digital marketing has slowly taken over as the result of its high performance in delivering products as well as brand awareness to the customers via the Internet.
Whichever marketing methodology we use, its uttermost purpose is spreading the branding awareness to our potential customers in order for them to choose and differentiate the products as well as services we are providing. Hence, businesses need to apply multiple tools, and marketing channels to maximize their products awareness to achieve the best conversion ratio possible. These tools eventually minimize business burdens in terms of marketing, increase conversion rate adequately, while stay approachable to your potential customers to maximize interactions and bonds within the customers and your brand.
Email marketing tools
One of the tools that delivers such a high conversion rate with such reasonable cost is email marketing. This is nothing new but definitely effective. Based on recent research, up to 93% marketers doing B2B marketing use email marketing on a regular basis as it attracts their customers’ attention successfully. The active emails would reach up to 4,1 billions in 2021. That proves the roles of email marketing coverage in products and services advertisements to potential customers.
The active emails would reach up to 4,1 billions in 2021
Through email, businesses can implement customer service activities, sending out product information, promotions programs or beneficial documents for their customers as preferences. The marketing progress through email conveys the message in the most natural way, from there, converting the interested buyers into actual “purchases”.
A few popular email marketing out there are GetResponse, MailChimp,… with a limit on the number of free emails monthly. While they also offer reasonable subscription packages that come with additional perks such as detail campaign reports, email interface modification, …
Live Chat
To do great brand’s communication, businesses have to own as many touch points with their customers as possible. According to Salesforce reports, 71% of customers expect to receive communication, interactions in-time either through articles or through newsletter registered with the businesses, in order to earn special impressions to their customers especially through Live chat tool.
Live Chat has become the popular communication channel that actual brings actual results to advertisers
Live Chat has already become one of the most popular communication channels that actually brought in the actual results to advertisers, nowadays. This allows businesses to respond to all their customers’ questions promptly. Apart from numerous forms of communicating to your customers, Live Chat is the best option for business to cut down the researching time and increase the purchase capacity. Up to 79% of businesses have shared that Live Chat has delivered positive results in terms of converting leads ratio, revenue and customer’s trusts – statistics provided from Kayako. Businesses might consider Live Chat automation providers here in Vietnam to personalize it with your business scope of work.
Inbound Marketing – The “addictive” marketing model
Inbound Marketing is one of the sufficient methods in how to approach your customers properly, based on the useful content and active interactions to deliver beneficial value to the customers. 74% Marketers globally choose Inbound Marketing methodology to attract the customers to their brands naturally.
Inbound Marketing is one of the sufficient methods in how to approach your customers properly
The reasons behind why the effectiveness of Inbound Marketing in converting leads can be 10 times higher than Outbound Marketing are:
- Approaching your customers’ strategy actively from the existing channels.
- Turn your customers into your regular brand supporters
- Resolve anxiety and speed up the customers’ purchase journey.
- Focus on your ROI to guarantee long-term results
- Pioneer the multi-channels business model
SEO tools
As the rapid development of technology, SEO has become the irreplaceable tool for online businesses. SEO is a practice to promote your business website showing up at the best optimal position on all search engines corresponding with all keywords on Google through SEO Onpage (content optimization, technical optimization) and SEO Offpage (backlinks, link sharings,…)
SEO is a practice to promote your business website showing up at the best optimal position in all searching engines
SEO is the most vital puzzle piece in online marketing strategy with the popular supporting tools such as:
- Google Analytic
- Webmaster Tool
- SEO doctor
- Rank tracker
These tools allow you to detect websites’ weaknesses and threats to further optimization. Therefore, up to 49% Digital Marketers often report having their SEO results with the best ROI indicator compared to any other marketing channel.
Online customers survey tools
Survey is one of the most important parts in online marketing, however it was also underestimated. Collecting your customers feedback through online surveys definitely helps to analyze and categorize the potential customers group effectively. A few online survey tools to simplify this process are SurveyMonkey, Google Docs,…. These tools are integrated with the most popular asked survey questions and the best part is all reports are either in charts or diagrams, easy to read and generate.
Customers surveys are the fastest way to analyze and categorize your potential customers effectively
This methodology can be carried out regularly to collect your customers’ opinions and experiences. From there, businesses can improve their customer services, product quality, and business services.
Keyword Research tools
- Google Keyword Planner https://adwords.google.com/keywordplanner
- Google Trends https://trends.google.com/trends/
- Keyword Tool http://keywordtool.io/
- Uber Suggest https://ubersuggest.io/
- WordStream http://www.wordstream.com/free-keyword-tools
- Moz Keyword Explorer https://moz.com/explorer
- SERPs Keyword Research https://serps.com/tools/keyword-research/
Backlink – Link Analytics tools
- Ahrefs https://ahrefs.com/
- Moz Open Site Explorer https://moz.com/researchtools/ose/
- Majectic Seo http://www.majesticseo.com/
- SEOprofiler https://www.seoprofiler.com/
- LinkAssistant https://www.link-assistant.com/linkassistant/
- Monitor Backlink https://monitorbacklinks.com/
- ATP SEO https://Atpseo.com/vn/
Analytics tools
Webmaster tools
- Google Webmaster Tools https://www.google.com/webmasters/tools/
- Bing/Yahoo Webmaster Tools https://www.bing.com/toolbox/webmaster
- Yandex Webmaster Tools https://webmaster.yandex.com/
Website Speed checking tools
- Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/
- Think with Google https://testmysite.thinkwithgoogle.com/
- Pingdom Website Speed Test https://tools.pingdom.com/
- Webpage Test http://www.webpagetest.org/
Website Audit
- WooRank SEO Checker https://www.woorank.com/
- SeoSiteCheckup https://seositecheckup.com/
- Moz Pro On-Page https://moz.com/tools/onpage-grader
- Screaming Frog SEO Spider https://www.screamingfrog.co.uk/seo-spider/
Website Audit
Rank Checking
- Helu Ranking http://ranking.helu.vn/
- SerpLab – SERP checker https://www.serplab.co.uk/serp-check.php
- RankTracker https://www.ranktracker.com/
- Moz Pro Rank Tracker https://moz.com/tools/rank-tracker
- SerpStat https://serpstat.com/
Traffics Analytics
- Google Analytics http://www.google.com/analytics/
- SimilarWeb https://www.similarweb.com/
- Alexa Rank https://www.alexa.com/siteinfo
Website users behavior analyzing tools and the Heatmap
- Heap Analytics https://heapanalytics.com/
- FullStory https://www.fullstory.com/
- Piwik https://piwik.org/
Website users behavior analyzing tools
Content Marketing tools
- Small SEO Tools https://smallseotools.com/plagiarism-checker/
- CopyScape http://www.copyscape.com/
- BuzzSumo http://buzzsumo.com/
- Grammarly https://www.grammarly.com/
- ATP Spintext http://spin.atpseo.com/login
Social Media management tools
- Buffer https://buffer.com/
- Hootsuite https://hootsuite.com/
- Dlvr.it https://dlvrit.com/
- Social Bakers https://www.socialbakers.com/
Social Media monitoring tools
- Google Alerts https://www.google.com/alerts
- SMCC https://smcc.vn/
- SocialOne http://en.socialone.us/
- BuzzMetrics http://buzzmetrics.com/
- SocialHeat http://www.younetmedia.com/socialheat-social-monitoring
- Sociograph.io https://sociograph.io/ (đã off)
Email Marketing tools
- MailChimp https://mailchimp.com/
- MailGun https://www.mailgun.com/
- Mail-Tester https://www.mail-tester.com/
- Google Email Markup https://developers.google.com/gmail/markup/
- SendPulse https://sendpulse.com/
Email marketing tools
Top domain and hosting providers
- Godaddy https://godaddy.com
- Namecheap http://namecheap.com
- Vultr http://vultr.com
Landing Page Builder
- LadiPage https://ladipage.vn/
- Ezimar http://ezimar.com/
- InstaPage https://instapage.com/
- LeadPages https://www.leadpages.net/
- Unbounce https://unbounce.com/
- Simple Page Simplepage.vn
Video, Image, Icon and Font editing tools
- Canva https://www.canva.com/
- Pencil http://pencil.evolus.vn/
- Fotor http://www.fotor.com/
- Uplevo http://www.uplevo.com/get-started
- BannerSnack http://bannersnack.com/
- Compressor https://compressor.io/
- Animaker https://www.animaker.com/
- Pixabay https://pixabay.com/
- VectorStock https://www.vectorstock.com/
- Icon Finder https://www.iconfinder.com/
- 1001 Fonts http://www.1001fonts.com/
Image, Video, Icon and Font design and editing tools
It is undeniable that digital marketing tools have helped to accelerate the business progress, making money online becomes much easier than ever before. South Edge Digital strongly believes that the constant evolution of the technology shall deliver various cutting edge applications for better implementation of Digital Marketing. Businesses have to always be ready to transform, stay up-to-date with the newest research, tools to lift off the workloads burden, ensure the transformation process effectively. In addition to such, apply online marketing tools into the business practices to boost sales, expand its brand awareness while maximizing its profits and stay on top of the field.
