Unleashing Potential Through Collaboration: The Journey of South Edge Digital and SHIFT ASIA

In the quest to skyrocket your organic website traffic, there is one critical factor that cannot be underestimated: the creation of compelling content that truly connects with your audience. It may seem like an obvious strategy, but all too often, businesses plunge into content creation without fully grasping the needs and desires of their customers.

At South Edge, we have encountered this challenge time and again while conducting audits for our clients. Despite driving traffic to their websites, it often fails to align with their target audience. A shining example of our expertise lies in the case study of South Edge assisting SHIFT ASIA in optimizing their website to increase organic traffic. Join us as we unveil the SEO techniques employed by South Edge to stimulate organic website traffic for this esteemed client, without the need for paid promotions.

From Vietnam to Singapore: SHIFT ASIA’s Journey in Conquering New Markets

Based in Vietnam, SHIFT ASIA is a subsidiary of SHIFT Inc. and is widely recognized for its outstanding software services offered to clients across the globe. With the diverse category in the technology industry, SHIFT ASIA always strives their best to provide the utmost solutions for their partners in software development, manual testing, automation testing, vulnerable assessment,… Moreover, SHIFT ASIA also has ISTQB certified teams with years of experience as well as the advanced methodologies which will optimize the performance of their projects.

As SHIFT ASIA ventured into the Singaporean market, they encountered a host of obstacles that hindered their marketing initiatives. The company’s website faced several critical issues that needed immediate attention and resolution. Interface glitches, technical intricacies, suboptimal URLs, deficient on-page SEO practices, and a fragmented internal linking structure impeded their ability to attract and engage their target audience effectively. Additionally, SHIFT ASIA’s in-house marketing team lacked the specialized experience and tools required to navigate the nuances of international campaigns. This series of complex hurdles necessitated timely intervention and the expertise of South Edge Digital will always be ready to satisfy this urgency.

South Edge Digital: Empowering SHIFT ASIA’s Marketing Triumph

As an agency with more than 5 years of experience in the digital marketing field, South Edge Digital has a wide range of services that will support SHIFT ASIA to solve their problems, such as: Search engine optimization, content creation and marketing, analytic and reporting. Thanks to the young energetic, creative and professional team, South Edge Digital is confident to provide the best possible plan for SHIFT ASIA with a new approach and thorough knowledge about the marketing.

With the current state of SHIFT ASIA and base on the research on Singapore’s market, South Edge Digital has quickly recognized the pressing need for a transformative solution and immediately offered the most suitable plan:

How We Boosted SHIFT ASIA Organic Site Traffic

If you want to skyrocket your organic website traffic, there’s one crucial aspect you must not overlook: creating captivating content that truly speaks to your audience. It might sound like a no-brainer, but the reality is that many businesses dive headfirst into content creation without taking the time to truly understand their customers.

At South Edge, we’ve encountered this underlying problem time and time again when auditing client sites. They may be driving traffic to their websites, but often it’s not the right kind of traffic. The missing piece of the puzzle? A deep understanding of their target audience.

To tackle this challenge, we step in to help companies like yours develop original content that resonates with your ideal customers. In this captivating case study, we’ll take you on a journey through our user research methodology and unveil the precise SEO techniques we implemented to turbocharge organic site traffic for one of our esteemed clients.

Step 1: Delving into User Research

When we partner with businesses such as SHIFT ASIA, our first order of business is to dive deep into user research. We set up comprehensive sessions, bringing together key stakeholders, C-level executives, sales development experts, and even client support and account management teams. By engaging with individuals who directly interact with customers, we gain invaluable insights into your company’s ideal customer profile.

But we don’t stop there. We embark on a quest to uncover every possible nugget of information about your customers. We conduct ongoing customer research, analyze emails and surveys, pore over customer service chats, and engage in meaningful conversations with various individuals across your organization.

We ask thought-provoking questions, like:

• What challenges were you grappling with before stumbling across our exceptional service?
• How did our collaboration contribute to resolving those challenges?
• If you were to embark on a quest to find our service, what precise keywords would guide your search?

With our newfound understanding of your ideal clients, we take a leap forward and create content pieces that directly address their pain points throughout the entire sales funnel. We transform their most common use cases, burning questions, and pressing problems into captivating content ideas that resonate with their hearts and minds.

Step 2: Find the keywords

In our quest to discover the most effective keywords for your business, we employ a range of tools and techniques. One such tool that we rely on is SEMrush. By leveraging its capabilities, we gain insights into your competitors’ organic positions and the traffic they generate for each keyword. We meticulously filter out irrelevant terms, ensuring that we focus solely on the most relevant content and URL patterns. This process allows us to identify valuable keyword opportunities that align with your target audience’s search intent.

Step 3: Crafting Engaging Content

Armed with our meticulously researched keywords, we embark on the next crucial step: creating content that resonates with your audience. Our content strategy is built on addressing your audience’s pain points, answering their most pressing questions, and providing meaningful solutions. By aligning the content with user intent, we capture their attention and provide them with valuable insights. This strategic combination of well-researched keywords and captivating content not only drives organic traffic to your website but also positions your brand as an authoritative voice in your industry.

Step 4: Creating a Solid Internal Linking Structure and Silo Pages

While many SEO strategies focus on earning external links to boost authority, internal linking plays a vital role in helping search engine crawlers understand the connections within your website.

To amplify your organic website traffic, we meticulously plan and implement a well-structured internal linking system alongside the creation of new silo pages. This approach showcases to search engines that these specific pages are interconnected, forming a comprehensive resource on a particular topic. Each core silo landing page is complemented by 3 to 5 high-quality subpages, all internally linked to one another. Moreover, we establish a reciprocal link, connecting each subpage back to the main silo landing page.

Remarkable Results and Unprecedented Growth

Within a 6-month period, the collaboration between South Edge Digital and SHIFT ASIA yielded extraordinary outcomes. 

Accompanying the continuous efforts of South Edge Digital’s team, SHIFT ASIA witnessed a significant surge in website traffic, reflecting the successful execution of their meticulously crafted marketing campaigns. South Edge Digital’s strategic optimizations transformed SHIFT ASIA’s website into a trustworthy and authoritative digital destination, ensuring enhanced user experiences and fostering unparalleled trust among visitors. 

This success is thanks to the partnership between South Edge Digital and SHIFTASIA thriving on collaboration and synergy. By seamlessly integrating their services and aligning marketing strategies with reliable software testing, they provide clients with holistic solutions that generate remarkable results. The combined expertise of these two entities enables businesses to establish a strong digital presence, drive targeted traffic, and ensure their software applications meet the highest quality standards.

SHIFT ASIA vs. South Edge Digital – Pioneering the Future of Tech and Innovation

Embracing the marketing field of technology industry with innovation and client-centric approaches, South Edge Digital and SHIFT ASIA continue to redefine the boundaries of success in the digital realm by remaining committed to continuous growth and innovation. Together, they aim to stay at the forefront of their respective industries, adapting to emerging trends and technologies as well as promising to be more successful in the future.